Ph.D. — Brand Architect & Researcher
A performance marketing strategist with a decade of experience building scalable growth systems across automotive, telecom, and industrial sectors — in the UK and the Middle East.
High-converting acquisition systems via Meta Ads, Google Ads, and enterprise SEO. Scaling lead funnels and automating operations for maximum ROI across competitive markets.
Positioning brands in national and international markets. Crafting unified identity systems, brand books, and communication strategies for manufacturing and retail groups.
Designing and evaluating policy nudges to influence public behavior. Applying psychological frameworks and heuristics to resolve social dilemmas and organizational inertia.
Analyzing public administration frameworks and mapping policy actor dynamics using Grounded Theory. Specializing in governmental policy narrative typologies and media roles.
Big Motoring World Group · United Kingdom
Directing high-budget performance campaigns and customer acquisition strategies for one of the UK's leading automotive dealer groups. Managing multi-channel paid strategies to scale retail sales conversions and reduce CAC.
Aria Fan Varzan · Tehran, Iran
Led marketing strategies, product launches, and brand operations in the medical diagnostics sector. Structured the marketing team and upgraded B2B lead generation funnels for laboratory device distribution.
Barez Industrial Group · Tehran / UK
Headed brand positioning, market research, and PR for Iran's largest tire manufacturer. Managed product branding, dealer marketing support, and corporate rebranding across regional markets.
Respina Networks & Beyond · Tehran, Iran
Led digital marketing for one of Iran's premier ISP and enterprise network providers. Managed online advertising, lead generation, enterprise SEO, and social channels for B2B and B2C audiences.
Tarbiat Modares / Azad University · Tehran
Instructed graduate courses in marketing management and research methodologies. Conducted investigations into public management, media policy-maker relations, and COVID-19 governance narratives.
Independent Research · Iran
Designed and tested behavioral nudge interventions across public health settings. Published findings on the impact of loss-aversion framing and social proof in reducing pediatric vaccine hesitancy.
21st International Management Conference
Strategic Management Thought, Vol. 16, Issue 3
Journal of Public Administration, Vol. 14, Issue 1
1st International Knowledge Management Conference